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Public Relations Workgroup
About the Workgroup
About Public Relations Workgroup
We believe that the public relations policies plays an immensely crucial role. This role is built on the foundation of engaging with the challenges faced by AFA member companies, emphasizing the proactive role of public relations in coordinating, collaborating, raising awareness, and educating, with the necessity of focusing on coordination between member companies and various related institutions to respond to the needs and requirements of member companies through the AFA.
Driving Industry Excellence
Public Relations Workgroup Vision & Mission
Vision
Public Relations Vision
Addressing the needs and requirements of AFA member companies from various aspects while, creating a positive and unique image.
Mission
Public Relations Mission
Exploring the most suitable approaches between the AFA and its member companies to achieve their objectives while considering societal values, standards, laws, and general ethics within the community.
Objectives
Public Relations Objectives
Trend Analysis and Opinion Exchange
Facilitating the exchange of opinions and analyzing trends to support informed decision-making.
Showcasing AFA Programs
Highlighting the AFAs programs and services to enhance visibility and engagement.
Opinion Research & Surveys
Conducting research and surveys to gather insights and address public relations challenges effectively.
Efficient Communication Channels
Providing modern and effective communication channels for the AFA and its member companies.
OUR TEAM
Meet Our Public Relations Workgroup
The work group members is formed of one representative from each company of active members.
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Fahad Al-Buenain
Public Relations WG Chairman
Fahad Al-Buenain
Qatar Fertiliser Company
Qatar
Ruba Al-Zoubi
Public Relations WG Vice Chairman
Ruba Al-Zoubi
Arab Potash Company
Jordan
Mohamed Sharkawy
Public Relations WG Reporter
Mohamed Sharkawy
Arab Fertilizer Association
Public Relation Director
Egypt
PUBLICATIONS
About Publication
Publish exclusive periodicals and reports on the Arab fertilizer industry, highlighting member companies, regional achievements, and industry insights. These publications provide valuable resources and updates for members through AFA activities and events.
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